Daniel Hiller, CEO de Be Live, en exclusiva con Pollstar sobre el futuro del entretenimiento

Be Live Entertainment Group Overview

Be Live Entertainment Group is a leading company in the live entertainment industry in South America. We operate across multiple verticals, including venues such as Movistar Arena in Chile and Colombia, Bizarro (promoter), ticketing platforms Punto Ticket in Chile and Teleticket in Colombia, hospitality, food & beverage services, and a foundation dedicated to promoting technocreativity. This diverse portfolio allows us to create exceptional experiences in collaboration with artists, venues, suppliers, managers, brands, and other industry stakeholders.

– 2024 was a mixed bag for many people in the industry, with some prospering and others struggling to stay afloat after two record-breaking years. How was it for the Be Live Entertainment Group? What were your highlights, and how is it looking in 2025?

– We had an excellent year, even surpassing the results of 2023.

Pollstar rankings clearly reflect our leadership in the live entertainment industry. Movistar Arena Chile and Movistar Arena Colombia placed us at the top (#1 and #2, respectively) as venue operators. As promoters, we have consolidated our position in the top three.

Looking ahead to 2025, we expect a challenging year with revenues similar to those of 2024. In Chile, our main market, we will face an oversupply of shows, a stagnant economy, and an election year. In Peru, we aim to consolidate the strong performance achieved this year, while in Colombia, we anticipate increased competition with AEG entering the market.

–What lessons did you take away from the past year?

-Rather than lessons, we confirmed that the industry’s strong momentum is no longer just a post-pandemic reaction but a structural shift in consumer behavior. People are increasingly willing to invest in experiences such as travel and live events. This shift also fueled significant growth in the food and beverage business, a division of increasing importance within our operations, making it the fastest-growing area in 2024.

–Major companies often use the word globalization as a key to sustaining success in live entertainment, and they are looking at South America. How do you see the state of the business in the region, and how has it changed in the past year or two?

-We truly welcome the challenge and our track record for delivery makes us confident we will be up there with the best.

The live entertainment sector in South America has been experiencing significant growth, with projections estimating a steady expansion at an annual rate of approximately 10% to 11% through 2035. Naturally, this growth has attracted the attention of world-class players. Their arrival will drive further investment, professionalization, and innovation in the industry.